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post Condom Catwalk

March 7th, 2010

Filed under: Events — Lissan Magazine @ 16:19

ETHIOPIA: Condom creations grace the catwalk

ADDIS ABABA, 9 February 2010 (PlusNews) - The whims of fashion collided with some of life’s harsher realities when, during a recent fashion show in the Ethiopian capital, Addis Ababa, condoms were the fabric of choice on the catwalk.

condom_cakewalk.jpg
Ten thousand male and female condoms were used in the fashion shows

At the Condom Clothes Fashion Show - held in January and organized by social marketing group DKT with the Zalef Fine Art and Fashion Design Institute - 10 spectacular dresses made exclusively from 10,000 male and female condoms of all colours, shapes and sizes were on show.

“In Ethiopia, condoms have a bad image; people are afraid when they want to buy condoms at the supermarket - they even try to hide the condoms quickly after they have bought them,” Emebet Alemu, designer of the dresses and organizer of the shows, told IRIN/PlusNews. “We wanted to change that by using an art event; [maybe] the show will open people’s minds a little … maybe it will make them [condoms] seem more normal for people.”

The latex garments were later modelled at a show - held under the theme, “Abstain, Be faithful and use Condoms” - at the Hilton Hotel in Ethiopia’s capital; there is also a plan for the event to be taken to Adama, a major regional city.

The fashion initiative is the latest move by DKT to try to break the stigma associated with condom use in Ethiopia; in 2009, it set up a condom café in Addis, and ran a two-month campaign to distribute condoms and kerosene to house helps in the capital.
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source: irinnews

1 Comment »

  1. Wow …what a creative way to promote a condom and raise awareness of AIDS.

    Comment by Kokebe — 9. March 2010 @ 17:37

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